Through The Lens

A Video Commentary

It’s a Visual World

The world of video continues to reach into every aspect of our lives. From social media to the business world, the consumption of video far exceeds the written word. The reason’s are well documented. Not only is it attention grabbing, it is engaging. Videos get 1,200% more shares than text and images combined. It’s been said that one minute of video is worth to 1.8 million words. The brain can also process visuals 60,000 times faster than text. So it’s only logical to deduct that video drives more traffic to websites and other forms of communication. Videos are memorable and improve brand recall as well as increasing buying intent. 

As a producer of video Sight & Sound continues to monitor the evolving trends and direction of video and will be bringing a variety of articles here in “Through The Lens” to both inform and entertain. Watch for our next post which will look into the preservation and storage of video for future generations. I look forward to your return here soon!