I was sent a link recently to a video that was powerful in the way it presented the concept of going the extra mile for the consumer in ways that were easy, but unanticipated. I left the viewing of the video influenced and wanting to find brand-new methods to make my own services better. While I was motivated by the video and would willingly send out anybody to the site I likewise found this video to be a video marketing technique for a series of inspiring books and motivational downloads. The video was the marketing tool. It was emotive, challenging, and effective, however, it was likewise created to BE the selling tool for the associated products. Testimonial after testimonial located after the viewing of the video showed this series was an outstanding resource and empowered employees to discover task satisfaction in serving consumers well. I think the factor I was so taken with the technique was that it was vastly different from most video marketing methods.
In many cases the video presented is a sales tool informing you why the readily available items are just what you need. The videos will supply the reviews and bits of details that leave you with partial responses to thought-provoking questions. These are crucial elements in video marketing and they are effective, but the novel method of providing you with a complete and inspirational video download was unanticipated. Here’s why I believe this technique works. The emotive video does not actively sell a service or product. Since this is true there is no pressure, simply the emotional connections associated with the viewing. Once the video is over the viewer will consider others that would benefit from seeing this feel-great motivational video. The soft sell of the video is actually making it possible for an unbelievable number of potential buyers to visit the site and find motivation. Even if they have no interest in purchasing the item they will likely keep the link convenient to share with others over the long-term and I’m pretty certain there will be some of those that find the inspirational product a strong enough factor to purchase.
What’s more, is that the video is basically timeless. The end item might change from time to time, however, the video remains the cornerstone of the marketing strategy. And since many will forward a link to business associates, family and friends the end outcome is a positive experience even after the viewer understands there is a no-obligation set of products that can be purchased following the viewing. This is a fantastic example of providing more than you need to, and by doing so you wind up with enhanced traffic and a greater conversion rate. I believe part of the problem with a lot of sales videos is that they frequently reproduce mistrust from the start. The majority of people see the sales pitch and watch for the angle they know is coming. This secondary kind of marketing method takes them off guard it is a basic straightforward story that ends up being true, emotional, inspiring, and inspirational.
And that story ties particularly into the item being sold, however in the end the video stands on its own merit. Implementing new techniques in video production is a constant goal here at Sight & Sound Studios.