If you’re a business owner you already know you have multiple sharing vehicles. You’re also aware those vehicles reach different audiences. So the first thing to consider when targeting video for each of these platforms is the length a video should be, because it can vary quite a bit based on where you’re sharing it.
Next, start identifying any interesting calls to action, main selling points or sound bites that fit your brand. With these areas in mind we often recommend shooting one longer video and cutting it down into shorter clips for advertising on different platforms. This way you’re not only repurposing video content already shot, but you’re also sharing a consistent message and reinforcing your branding with different audiences. We also provide our clients with a scripting tool to help develop your vision, which gives the project a better starting framework.